The Rising Popularity of Shopify in Egypt

Start a free trial and enjoy your first month of Shopify for $1 on select plans. Sign up now

Join the Shopify community in Arabic here

Introduction:

Shopify, the leading global ecommerce platform, has been rapidly gaining traction in Egypt. With its easy-to-use interface, extensive app ecosystem, and flexible customization options, Shopify is enabling Egyptian entrepreneurs and businesses to build successful online stores. In this in-depth 5000 character article, we will explore the key factors driving Shopify’s growth in Egypt, the tools and services it provides for Egyptian merchants, and the future outlook for Shopify ecommerce in the Egyptian market.

The Growth of Ecommerce in Egypt

Egypt has seen a boom in ecommerce over the past decade. Total ecommerce sales grew from $700 million in 2014 to around $3 billion in 2020. The COVID-19 pandemic further accelerated ecommerce adoption as consumers moved online. About 63% of internet users in Egypt shopped online in 2020. The ecommerce market is projected to hit $13 billion by 2025. This fast-growing market provides a major opportunity for platforms like Shopify.

Benefits of Shopify for Egyptian Merchants

Shopify offers several benefits for merchants in Egypt looking to launch and grow online stores:

User-friendly dashboard – The Shopify interface is intuitive and easy to navigate. Merchants can easily manage products, orders, shipping, and payments.
Mobile-optimized templates – Templates are optimized for mobile, which is crucial as about 80% of Egypt’s ecommerce occurs on mobile devices.
Arabic language support – Shopify lets merchants create storefronts in Arabic to engage local shoppers.
Payment options – Shopify integrates local Egyptian payment methods like Fawry and integrates with delivery companies like Bosta.
Marketing tools – Features like email marketing, SEO optimization, and discount capabilities help merchants market their business and drive sales.
Application ecosystem – Developers have built over 6,000 apps for Shopify to extend functionality.

Notable Egyptian Brands Using Shopify

Many successful Egyptian businesses use Shopify as their ecommerce platform, including:

MiniMa – Fashion brand that caters to modern Muslim women.
The Nile Company – Jewelry company specializing in Egyptian motifs and symbols.
Kiliim – Retailer of unique woven rugs and baskets.
Bahigo – Handcrafted apparel and accessories brand.
Seed Heritage – Natural skincare and beauty products.

The Future of Shopify in Egypt

Shopify is well-positioned for continued expansion in the Egyptian ecommerce market. Its solutions align with the needs of the country’s mobile-first consumers. As more brick-and-mortar retailers shift online and young entrepreneurs launch startups, Shopify will likely grow its merchant base in Egypt. Partnerships with payment facilitators like Fawry also strengthen Shopify’s localization in the market. If Shopify can support Arabic language users through Egyptian-focused app development and educational resources, its long-term growth trajectory looks promising.

Conclusion

In summary, Shopify has already achieved meaningful traction in Egypt due to the platform’s ease of use, mobile optimization, Arabic support, and integration with local payment methods. As the Egyptian ecommerce industry experiences rapid growth, Shopify appears poised to be the platform of choice for established retailers and young startups alike as they navigate this new frontier of online commerce.

Start a free trial and enjoy your first month of Shopify for $1 on select plans. Sign up now

Join the Shopify community in Arabic here